When it comes to choosing the right phone setup for your business, two popular options are VoIP and call forwarding. But which one is right for you?
In this guide, we’ll break down what each system is, how they work, and the pros and cons of each. You’ll also find a simple feature comparison table and tips to help you make the best choice for your business
What Is Call Forwarding?
Call forwarding is exactly what it sounds like: it redirects incoming calls from one number to another, usually your mobile or landline. It doesn’t need Wi-Fi or mobile data to work, and it’s often used by sole traders or small businesses that need a simple, no-fuss way to answer calls.
Common use cases:
- Self-employed professionals
- Temporary or seasonal businesses
- Businesses with very low call volumes
Pros of Call Forwarding:
- Very easy to set up
- No internet required
- Works with phones you already use
- No technical skills needed
What Is VoIP?
VoIP (Voice over Internet Protocol) lets you make and receive calls using the internet. It works through apps, VoIP-enabled phones, laptops, and even your mobile – as long as you have a good connection.
Common use cases:
- Growing businesses
- Teams working remotely
- Companies that need features like call groups or voicemail-to-email
Pros of VoIP:
- Scalable – add users and numbers easily
- Packed with features: IVR menus, call routing, voicemail, and more
- More cost-effective for high volumes or teams
- Works across multiple devices and locations
Can You Use Both Together?
Yes! Many businesses use VoIP systems that forward calls to mobiles when staff are away from their desks or out of the office.
This hybrid approach gives you the flexibility of VoIP plus the convenience of call forwarding – great for businesses with mixed working styles.
What Do We Recommend?
Both VoIP and call forwarding offer clear benefits – and the right choice depends on your needs.
- VoIP is flexible, feature-rich, and ideal for growing teams.
- Call forwarding is simple, quick, and perfect for sole traders or part-time businesses.
Still not sure? Explore our VoIP and call forwarding options on our pricing page – we’ll help you find the right setup for where your business is now (and where it’s headed).


